The Marketing Arm’s Influencer Continuum Convenes Top Brands, Platforms, Influencers

The Marketing Arm on Tuesday concluded The Influencer Continuum, an invitation-only summit designed to maximize the evolving relationship and means of impacting a brand’s audience through the utilization of influencers.

The Influencer Continuum united over 250 attendees, from micro to A-list influencers, marketing leaders from over 35 brands, and 15+ technology and media partners, platforms and publishers for three days of discovery and collaboration.

“We recognized a need to provide an environment, and the right conditions, for the trust and magic that can only happen when thought leaders and industry experts exchange ideas face-to-face,” said Ray Clark, founder and CEO of The Marketing Arm. “The fact that we accomplished in three days what normally takes brands over 6 months was beyond impressive.”

The program kicked off Sunday with fireside chats starring model and media entrepreneur Tyra Banks, and the groundbreaking writer/producer Kenya Barris of Black-ish and Girls Trip. On Monday panelists included among others: content creators Liza Koshy, Jay Shetty, Anna Akana, Tyler Oakley, and Matt Bellassai; Fox Sports’ Charissa Thompson, former NHL player Brooks Laich, and music producer Young Guru. Tuesday’s keynote speakers were author Jeremy Heimans, an expert on movements and activism, and Melissa Lavigne-Delville, an authority on Gen Z. All were sharing their intimate knowledge on how brands can best identify and activate their audiences. Musicians Bryce Vine and Rapsody got the crowd on their feet in the evenings.

“It’s been awesome learning, growing, sharing. It’s just an amazing environment to meet people and expand conversations,” dancer and TV personality Derek Hough said between meetings with brand executives.

Audience Is Everything

The Influencer Continuum is an instrumental event produced by The Marketing Arm, designed to dissect the evolving relationship between brands and their audiences. We’re inviting select marketing executives and leadership teams to discover, collaborate and re-define audience engagement – with a distinct focus on the ever-expanding spectrum of influence along the marketing continuum.

Who Attends

20 Top Marketing Executives & their Brand & Influencer Leadership Teams

20 Platform & Tech Partners

20+ Top Influencers

30+ Award-Winning Creatives from Top Omnicom Agencies

Join Us in Beautiful Dana Point

Monarch Beach Resort is Orange County’s most luxurious coastal playground. Perched on a golden hillside overlooking the Pacific Ocean.

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Agenda

Sunday, October 28

12pm – Registration opens

12pm-6pm – Early arrival Strategy Playbook sessions with Omnicom Influencer Execs

7pm-9pm – Opening reception, Influencer kickoff production with Keynote + Performance with special guest

9pm-12am – Social events, with influencer talent

Monday, October 29

8am-12pm – Group Sparks with lifestyle influencers

8am-12pm – Strategy Playbook + Idea Presentations with Omnicom Influencer Execs and Creative Teams

12pm-2pm – Panels led by influencers with a combined reach of 100M+. Topics include: the evolution and spectrum of influencer marketing, unique insights brands need for working with influencers and influence within cause marketing.

2:30pm-5pm – Brand + Influencer 1:1 sessions, Workshops with partners, agencies and influencers

7pm-10pm – Influencer-hosted Continuum Club with special guest entertainment

Tuesday, October 30

8am-12pm – Group Sparks with lifestyle influencers

8am-12pm – Idea Presentations with Creative Teams

12pm-2pm – Keynote with Jeremy Heimans, helping marketers gain the power to connect with audiences at scale. Panels led by influencer industry and cultural experts. Topic include: how Gen Zs are radically redefining influence, publishing companies position within influencer marketing, addressing fake followers and standardizing measurement across the industry.

2:30pm-5:00pm – Brand + Partner 1:1 sessions, Workshops with partners

7:30pm-10:30pm – Executive Dinner

7:30pm-10:30pm – Networking Activity with Brand Teams and Agency Partners

Seats Are Limited

Your attendance, along with CMOs and their executive teams, will lead the exploration along a spectrum of immersive experiences. We look forward to partnering with you to create an unforgettable event, as we deﬁne what’s next along the inﬂuencer continuum.

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Who We Are & Our Influencer Legacy

#1 talent buying agency in North America

Worked with 9 of the top 13 most valuable brands with influencer talent (Forbes)

Developed and executed over 500 influencer campaigns in 2017

Partnered with 42 out of 50 of the world’s top influencers

Partnered with over 2500 micro-influencers in 2017

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